While it's still going to be curated to a certain degree, posting user-generated content, third-party content, or even employee quotes will also shed light on what your brand values and prioritizes. Highlighting the quirks of your business can win people over. Is that person’s life really that perfect? Who has a kitchen that clean? Don’t be afraid to be authentic and create content that people can relate to. Things can begin to feel fake on Instagram. If you truly have a social media strategy for your B2B brand, following others for the sake of them following you back isn't going to bring you the results you want. Building an engaged audience does take time and patience. If I see someone with 7,450 followers but they follow 7,500 people (thanks for commenter Andrew for pointing out the correct numbers here), that usually implies their content isn't actually high-quality-and they’re just trying to pad their follower count by clicking every follow button that they come across. So the key point here is to keep a frequent-but socially acceptable-level of interaction going. We even see that on the PMG blog and immediately delete them. There really are lots of obnoxious people out there who automate random comments to show up on influencer channels with URLs to their websites, etc. That said, if you are too active, you can actually look like a spammy bot to Instagram's algorithms, and they might ding you. Be active.Īre you active on Instagram? Do you like other people’s photos, comment on them, and engage with their content regularly? This is a great way to start to get noticed, especially if those posts are closely followed by people in your target market. After following you for enough time, people come to expect something specific from you-something that they enjoy! While peppering in new types of content is important (as you might find a golden nugget in there), once you find your niche, don't deviate too far from it without a well-thought-out strategy. Establishing a solid brand is about consistency. As an illustrator, there are times when I get bored creatively, so I do something different with my style for a short period of time. I’m personally guilty of going "off-brand" every now and then. It's true that too much experimentation can disrupt the growth of your following. Instagram for Business offers advantages that are not associated with your personal account such as deeper performance analytics, insights on your followers, and advertisting tools. To that end, it may be effective to switch to a business account. PMG PRO TIP: Experiments are only worthwhile if you're taking the time to analyze what works and what doesn't. Once you’ve identified the content and voice that resonates with your viewers the most, publish more posts like that! You can also look at brands that you'd like to emulate on social media, and incorporate a few new ideas. Then refer to the analytics, and see what content people are connecting with. If you’ve been posting on Instagram for a while and you’re not getting the social traction you're looking for, switch it up! Change the type of content that you’re posting, and strike a different tone in the captions. Engagement with your brand will be much higher, members of your target audience will be sharing your content, and you'll have more opportunities to convert or nurture qualified leads that are actually interested in what you're selling.īelow are 10 simple tips for getting to 10k Instagram followers without buying your way there! 1. It's a much safer (and more rewarding) route to grow your social following organically. But particularly in a B2B business setting, buying a list can lead to poor quality traffic to your website - along with unintended consequences like a higher bounce rate, less time spent on pages, and bad-fit leads. However, with influencer marketing on the rise, Instagram users sometimes purchase lists of potential followers in the hopes that they'll get at least a portion of these people to pay attention to their account. To some, reaching this tier demonstrates you have the potential to be a serious online influencer in your industry. It's a common social media milestone that businesses work towards when building a brand.
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